A message from our former president


We bring you a message from Elise Coetser, former President and National Leader, and current Honorary Life Member of the South African Council for Business Women (SACBW), General Secretary of the South African United Employers Organisation (SAUEO), serial entrepreneur and Founder of the soon-to-be-launched transformational business movement, namely “Game Influencers.”


“Based on the myriad of queries we’ve received from business leaders daily, since the commencement of our national lockdown, one thing has become crystal clear: That small, medium and corporate business owners alike, are all rightfully concerned, if not uncertain about how the business landscape will unfold, post-lockdown and in the economic downturn that will no doubt follow.


For this reason, our team of multidisciplinary officials, in collaboration with a multitude of industry experts, have identified the key pillars of business that will need to be addressed via a phased approach, to alleviate the immediate impact of the lockdown, to stabilise business during economic volatility thereafter, and to remain sustainable beyond all this and into the future.


Based on this analysis, we are already gearing up to make a range of invaluable tools and knowledge available to support businesses to move from crisis to success. This is also the driving force behind the series of expert webinars that you will note we are introducing at the moment. I would like to encourage you to participate in each of these, as they were purposefully planned to equip you to rise to the challenges that lie ahead.


I would like to issue a heartfelt ‘thank you’ to every one of these business leaders who have not hesitated to rise up and share of their intellectual property via these webinars, with the intention to, I quote: “help rebuild our country.” You know who you are… 


Secondly, I would like to impress upon you the importance of finding a home in these uncertain times, a go-to place filled with people who genuinely care about your business, who want to see you thrive, and who want to make sure that you get the support you need, without hidden agendas, but with the pure intent to do so in a manner that ensures mutual benefit. I can assure you that we at the SACBW will continue to endeavour to be such a home for you.


I would also like to extend an invite for you to follow this link to join our newly established “Businesshood” on Facebook, for instant and critical updates on matters that may impact your business: https://www.facebook.com/groups/213274696583684/

    Article written by Elise Coetser